Disinformation is tormenting the whole world. Tonislav Hristov’s film explores the collision of traditional media and fake news in Bulgaria. An eerily familiar scenario could very well be seen anywhere.

Genka is an investigative journalist who investigates different wrongdoings as part of their job. The job comes with its own dangers, and they should have enough determination to break glass ceilings as well. Ivan, on the other hand, produces disinformation about chemical trails combined with stale homophobia. They also conducts peculiar research to support his “theories”.

Genka develops an interest in the functioning of the field of disinformation. Where does fake news come from, who distributes it and why? Disinformation seems to spread like wildfire. Sharing it has become a way to make money and there is a distinct psychology behind the deranged stories. The crucial things happen in the background. The distribution of fake news intensifies when the elections come closer and ties between the pro-Kremlin party and Ivan’s disinformation do not seem like a coincidence. 

The film doesn’t say much but lets the main characters do the talking. The viewer can decide what they think about the worlds of the two characters. In the end, maybe even Ivan is a victim or at least just an intermediary piece of the puzzle.